Each second Google processes around 40,000 search queries. This equates to about 3.5 billion searches each and every day. In an era defined by the accessibility of information, it should come as no surprise that a recent survey, by Brightlocal.com, revealed that 97% of consumers read online reviews. Of those customers that read them, 85% percent say they trust online opinions just as much as personal recommendations. In short, if obtaining and managing reviews is not part of your business right now – it should be.
Of course getting the reviews you need to grow and sustain your HVAC business is not always easy. Fortunately help is available. Companies like Nearby Now and Review Buzz are experts at obtaining and managing online reviews. Their apps strategically solicit online reviews from customers and then funnel those reviews to major sites like Angie’s List, Yelp, or the Better Business Bureau. As an added perk, the continuous flow of online reviews will also aid in your company’s organic search rankings over time.
If you are a practical-minded, time-strained business owner you may be thinking about all of the hassle that most certainly goes with logging into an app just to solicit customer feedback. After all, every minute matters when you have a busy day full of back-to-back service calls. This is where field service software can help bridge the gap from impracticality to reality. Programs like P3 bring all of the features you need to run your business under one umbrella. Features such as invoicing, dispatching, payment processing and review solicitation are all in one easy-to-use app. P3 HVAC software will help ensure that every happy customer gets a review request regardless of how hectic your technician’s schedule may be.
Don’t allow your business to get left behind. If you have not done so already, jump on the review ‘band-wagon’ now to start building your online presence.