Your HVAC Business
Direct Email Marketing
Why Does Email Marketing Work?
Email marketing campaigns, when compared to other forms of advertising, provide a more effective and far less expensive marketing medium as illustrated by the table below:
Our HVAC Email Marketing Program
The database is made of 125 million U.S. consumers that have requested to receive offers, specials and information from local businesses. Each consumer record contains the email address, physical address, consumer name, and date and time stamp when the consumer opted into the database.
HVAC Contractors work on a Zip Code targeted basis. When creating a marketing list, air conditioning contractors have the option to choose specific Zip Codes they wish to market to, or alternatively do a radius search to identify available data within a certain distance from their location(s). The proprietary delivery systems ensure that the marketing campaign reaches consumer inboxes, as evidenced by our industry leading open and click-through rates. Advertisers have the option to test their campaigns prior to mailing to ensure that their advertisement is delivered to their consumer email inbox.
Direct Email Marketing Benefits
Locally Targeted:
Because each record in the database contains the email address, name and physical address of the consumer, we are able to ensure that when a business emails an advertisement to a consumer that the person actually lives in the targeted community.
Interactive:
The ability to click through to a website makes an email advertisement interactive - only internet search engines and internet yellow pages can claim to be interactive as well.
HVAC Contractor Initiated:
Email advertisements do not wait for the consumer to find the advertiser, rather the advertiser is approaching the consumer.
Single Advertiser:
Other than direct mail, all other local advertising medium co-op the advertising message, meaning multiple advertisements appear simultaneously or in and around the same time.
Actionable Audience:
When the consumer receives the email advertisement, they are able to take action, whether clicking, buying or calling.
Immediate Deployment:
There is no waiting, an advertisement can be developed from list to creative and delivered in mere minutes, unlike traditional forms of advertising which can take weeks.
Ability to Forward:
Email marketing is the only true viral marketing medium - meaning that people can forward your advertisements to others.
Immediate Deployment:
Trackable: The ability to instantly know how many consumers opened and clicked on the email advertisement makes it trackable - generally only internet search engines and internet yellow pages can claim to be trackable as well (unless an advertiser is using designated telephone numbers per advertisement or is identifying coupons with bar codes, for instance).
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If you are looking to replace your direct mail campaign with a Direct Email Marketing campaign you may request a free consultation with one of our email marketing experts.
Free Email Marketing Consultation