By Brian Starzec, CEO, P3 HVAC Software
Let’s follow one call.
It’s 3:17 p.m. on a Tuesday in July. A homeowner’s AC is blowing hot air. They search online, find your number, and dial.
The phone rings. Your dispatcher is already juggling two conversations. A technician in the field sees the number flash on their screen but can’t answer with both hands deep inside a compressor. After four rings, the caller hangs up.
By 3:20, they’ve booked the appointment with another company. You never even knew they called.
The Silent Drain
Missed calls don’t leave a paper trail. They don’t show up as refunds or chargebacks. They just quietly disappear, taking hundreds—or thousands—of dollars with them. Contractors often tell me: “I didn’t even realize how many calls I was losing until I saw the reports.”
That’s why at P3, we made call tracking the starting point. If you can’t see the leak, you can’t fix it.
What Visibility Creates
Once contractors see the true number of missed or abandoned calls, something clicks. They realize it’s not just about answering the phone—it’s about:
- Securing jobs before a competitor does.
- Protecting long-term customer loyalty.
- Capturing reviews that drive the next wave of business.
Visibility turns frustration into action. And action turns losses into growth.
How We Partner Differently
At P3, we don’t just hand over software and walk away. Every quarter, my team and I sit down with contractors one-on-one. We look at the data together. We talk through bottlenecks. We share best practices we’ve learned from thousands of calls across hundreds of businesses.
As an engineer by training, I like the numbers. But as someone who’s spent nearly 20 years in this industry, I know numbers aren’t enough. The human connection matters just as much.
Our goal is simple: make sure no call, no customer, and no opportunity slips away unnoticed.
Your Next Call
The next time your phone rings, think about that 3:17 call. Will you capture it? Or will it quietly disappear?
With the right systems—and the right partner—you don’t have to lose that customer. Not today. Not ever.
Want less missed calls? Sign up for our 30-day free trail of P3 today: https://pictureperfectpricing.com/website/free_trial_step_1?_gl=1*669egw*_ga*MTEwOTAxNjA1My4xNzUzMTEwMzcz*_ga_MBSTG3ZVLF*czE3NTY0NDYyNTEkbzE1JGcwJHQxNzU2NDQ2MjUxJGo2MCRsMCRoMA.
