By Brian Starzec, CEO, P3 HVAC Software

When I started P3 nearly 20 years ago, I didn’t imagine we’d still be having the same conversation two decades later: contractors losing jobs because no one answered the phone.

And yet, here we are.

I’ve sat across from business owners who were working 70-hour weeks, burning out their teams, and still losing tens of thousands in missed calls. Not because they didn’t care. But because they didn’t have a system designed for today’s customer expectations.

Customers Don’t Wait Anymore

Think about how you order food, book a ride, or check into a flight. It’s instant. That’s the standard your customers bring when their AC stops on a 98-degree day. If they don’t hear a voice on the other end, they’re gone.

And once they’re gone, they usually don’t come back.

The P3 Approach

We built P3 to close that gap. Not just with technology, but with partnership. Here’s what makes it work:

• Real-Time Call Handling – Routing, tracking, and alerts so every call is captured.
• Integrated Scheduling – Book the job without hopping between systems.
• Review Automation – Turn every satisfied customer into a five-star advocate.
• Quarterly Assessments– Our team reviews your data and works with you personally to maximize performance. Here’s where we’re different and we excel at it.

Those quarterly sessions are where we hear the real stories: the dispatcher who finally feels in control, the owner who can leave early without fearing the phones will fall apart, the technician who sees more jobs on the board because calls aren’t slipping away.

Why It Matters

At the end of the day, technology is only as good as the people behind it. And what’s kept me motivated for 20 years isn’t the software itself—it’s the contractors we serve.

We’ve built lasting relationships because we listen, we adapt, and we care about their success. That’s the part I never want to change.

The Next 20 Years

If there’s one thing I’ve learned, it’s that HVAC will always be seasonal, chaotic, and demanding. But it doesn’t have to be wasteful. Every missed call is preventable.

My mission—and our mission at P3—is to make sure the next 20 years look very different from the last.

Because your customers don’t just deserve cool air. They deserve a company that picks up when they need you most.